Photo via Gothamist
A skateboard company is receiving backlash from the Asian American community for selling a T-shirt which uses an Asian racial slur in reference to one of their sponsored skaters.
Baker Skateboards, an online retail store that sells skateboards, skate shoes and clothing, is selling a T-shirt emblazoned with the words “The Gooks of Hazzard” above a cartoon of two Asian men hanging out in a car nicknamed “General Li.” A smaller tagline for the “Dukes of Hazzard” parody reads “Good Orr Boys,” mocking a stereotypical Asian accent.
Asian American groups are unsettled by what they are calling a tactless and offensive design.
“[It is] unacceptable for Baker Skateboards to create a depiction of Asian Americans which uses racial slurs and perpetuates racist stereotypes,” said a representative from the Asian American Justice Center, according to TMZ.
Paul Kearns from anti-racism education charity Show Racism The Red Card also spoke out.
“We would say that T-shirt is obviously racist and we agree with the comments that suggest this is essentially a case of racism for sale,” Kearns said to the Huffington Post. “We hope to see it withdrawn in the very near future. It promotes racial stereotypes and it is unacceptable.”
Baker Skateboards, which is co-owned by professional street skateboarder Andrew Reynolds, has yet to comment on the issue. But one thing is clear – they’re not laughing all the way to the bank about it.