Tag Archives: hyundai


[VIDEO] Hyundai Sends a ‘Message to Space’

by REERA YOO | @reeraboo

Hyundai recently launched a clever marketing campaign entitled, “A Message to Space,” which helped a 13-year-old girl from Houston write a special hand-written message to her astronaut father aboard the International Space Station.

Using Nevada’s Delamar Dry Lake as a blank canvas, Hyundai dispatched 11 Genesis sedans to carve the message “Steph [hearts] you” into the ground by using their tire tracks to create giant lettering that’s big enough to be read from space.

Hyundai notes that the size of the message is larger than one and a half Central Parks. Measuring 5.55 sq kms, the message is so big that the Guinness World Records officially recognized it as “the largest tire track image” in the world.

After capturing a photo of his daughter’s message from the space station, the astronaut thanked his daughter in a video call.

Scott Noh, the head of Overseas Marketing Group, said in a press release, “The campaign highlights our philosophy of caring for customers through emotional interaction and becoming a brand beyond simply a means of transportation.”

Hyundai did not disclose which astronaut was the recipient of the message, but you have to admit, it’s a pretty cool trick.


Cuddy Irene Park

Link Attack: East West Players Honors Susan Ahn Cuddy; North Korean Soccer; Amadeus Cho in ‘Avengers’

Interesting reads from around the Internet. Take a gander!

East West Players Honors Susan Ahn Cuddy in ‘Born to Lead’

Above photo: The 100-year-old veteran attended the performance along with her son Philip Cuddy. It was the first time she’d seen the EWP Theatre for Youth play about her life that is currently on tour. (Pasadena City College Courier)

kenneth choi

Kenneth Choi joins horror-thriller Stephanie

The Allegiance and Sons of Anarchy star has joined Universal’s horror-thriller, Stephanie, which is directed by Academy Award-winning screenwriter Akiva Goldsman. The story centers on a young girl named Stephanie (Shree Crooks) who is abandoned by her parents. When her parents return to claim their daughter, they find supernatural forces are wreaking havoc, with Stephanie at the center of the turmoil. (The Hollywood Reporter)

Korea to punish local governments for paying native English teachers

The central government has threatened to take punitive measures against financially struggling local governments if they insist on paying the salaries of native English teachers. (The Korea Observer)

Songun soccer: Football politics in North Korea

NK News explores North Korea’s complex relationship with soccer and how politics eventually became involved.

It’s Time For Us To Update Our Image of North Koreans

Daniel Tudor, former Korea correspondent for The Economist, writes on The Huffington Post that we must start paying proper attention to the North Korean people themselves–they are where the only real hope, he says.

Adrian Cho

Leonardo da Vinci inspires Ottawa Jazz Orchestras latest chamber jazz

Bassist and bandleader Adrian Cho’s Ottawa Jazz Orchestra has a long track record of tackling some of jazz’s seminal works, whether its pieces by Duke Ellington, Stan Kenton, Charles Mingus or Benny Goodman. But this Thursday, the group mounts its first evening of all-original music, written by Cho and trumpeter Rick Rangno. (Ottawa Citizen)

The chaebols: The rise of South Korea’s mighty conglomerates

CNET’s Cho Mu-hyun details how these “cornerstones of the economic, political and social landscape” helped “save South Korea from crushing poverty and defined a country’s role on the global stage.” Part one of a series.

Joy Cho

Blogger Crush: Joy Cho of Oh Joy!

Style Bistro profiles L.A. native John Cho, who runs one of the top blogs on the Internet, as well as a thriving YouTube channel, a line of party supplies at Target and a graphic design business. She is also a wife, author and mother of two.

Man Charged With Repeatedly Stabbing Ex-Girlfriend Inside Subway Restaurant In NJ

Yoon S. Choi, 48, of Silver Spring, Md., is charged with first-degree attempted murder, third-degree possession of a weapon for an unlawful purpose and fourth-degree unlawful possession of a weapon. (CBS News, Philadelphia)


Will Avengers: Age Of Ultron Introduce Amadeus Cho To The Marvel Cinematic Universe?

Dr. Helen Cho (played by South Korean actor Claudia Kim) is a world-renowned geneticist and an ally of the Avengers. From her offices in Seoul, South Korea, to sharing workspace with Bruce Banner in his lab at Avengers Tower, Dr. Cho’s research and technology help keep the Avengers in the fight. (ComicBook.com)


Light Reignfall_photo by Florian Holzherr

LACMA, Hyundai Forge Major 10-Year Partnership

Pictured above: James Turrell,”Light Reignfall” (2011), Los Angeles County Museum of Art, gift of Hyundai Motor as part of The Hyundai Project: Art + Technology at LACMA in honor of the museum’s 50th anniversary. (Photo by Florian Holzherr/LACMA)


The Los Angeles County Museum of Art and Hyundai Motor Company last week announced a major 10-year partnership that aims to promote global interest in Korean art and foster further development in LACMA’s Art + Technology Lab, which supports artist experiments with emerging technologies.

“The Hyundai Project,” as the partnership between the largest museum in the western U.S. and the world’s fifth-largest automaker is known, will be the “longest and largest programmatic commitment from a corporate sponsor in LACMA’s history,” according to a March 26 LACMA press release.

The deal, reported by the Los Angeles Times to be in the “millions of dollars,” will allow Hyundai to support LACMA through sponsorships in exhibitions, acquisitions and publications through 2024. As part of The Hyundai Project and to celebrate the museum’s 50th anniversary, LACMA has acquired Robert Irwin’s “Miracle Mile” and James Turrell’s “Light Reignfall.”

Both Irwin and Turrell were part of the museum’s original Art & Technology Program from 1967 to 1971 that inspired the Art + Technology Lab, which combines the two elements by matching artists with corporations. Thanks to the new partnership with Hyundai, the Lab can continue providing grants and facilitating innovative projects for artists until 2020.

The Hyundai Project will also focus on the Korean Art Scholarship Initiative, which will consist of several exhibitions and publications over the span of the partnership. The three anticipated exhibitions will showcase the history of Korean calligraphy (2018); contemporary Korean art in the U.S. (2022); and Korean art in the 20th century (2024).

Another upcoming exhibition to be sponsored by Hyundai includes “Diana Thater: The Sympathetic Imagination,” which is scheduled to run at LACMA from Nov. 22 to April 17, 2016.

Furthermore, Hyundai and LACMA are working on a website to expand the world of art to a broader audience. According to Hyundai’s press release, the website will allow users to customize and create their own print catalogs of a wide variety of works from LACMA’s collection.

This is not Hyundai’s first time partnering with a major art museum. The automaker giant has also partnered with the National Museum of Modern and Contemporary Art in Seoul and the Tate Modern in London.

“Art is a creative expression of human values that transcends age, gender, race and culture,” Euisun Chung, vice chairman of Hyundai Motor Company, said in a press release. “The Hyundai Project at LACMA seeks to support global art communities in the areas of technology and Korean art. I am confident that this collaborative partnership will realize mutual objectives and bolster a deeper understanding of people, culture, and our environment.”



Korean Soccer Chief to Run for FIFA Executive Committee

by STEVE HAN | @steve_han

Korea Football Association (KFA) president Chung Mong-gyu has declared his candidacy for a seat on the FIFA Exeuctive Committee, making him eligible to become South Korea’s second executive of the international soccer’s governing body.

Chung Mong-gyu, 53, is apparently hoping to follow in the footsteps of his cousin Chung Mong-joon, a former KFA president who served on the FIFA Executive Committee from 1994 to 2010 as the vice president.

Chung Mong-gyu, registered for his candidacy with the Asian Football Confederation (AFC) on Tuesday, according to the KFA. The deadline for registration is reportedly Feb. 28.

The president of the AFC is automatically given a seat on the FIFA Executive Committee as FIFA’s vice president, which leaves only three additional seats for potential candidates from Asia. The candidates will be chosen during the AFC Congress in Bahrain on April 30.

Chung may be running against Kozo Tashima, Japan Football Association’s vice president, Worawi Majudi of Thailand Football Association, Malaysian football association’s Tengku Abdulla and Saud Al Mohannadi of the Qatar Football Association, according to Yonhap.

Although Chung, who also serves as Hyundai Development Co.’s chief, became the KFA’s president in 2013, he has been involved in Korean soccer for more than two decades as the owner of three different teams in the K League, South Korea’s professional soccer league. He also perviously served as the K League’s commissioner in 2011.

Since becoming the KFA president, Chung helped South Korea win its bid to host the 2017 FIFA Under-20 World Cup. Last October, he expressed his interest in running for the FIFA Executive Committee seat, saying he intends to “explore more ways to enhance the level and marketability of Asian football.”


Featured image via KFA

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3 South Korean Companies on Forbes’ List of the World’s Most Valuable Brands


Three South Korean companies made the cut this year on Forbes’ annual list, “The World’s Most Valuable Brands.”

Among the 100 brands listed, Samsung was ranked at No. 8 while its rival Apple topped the list. The other two South Korean companies that made the cut were auto manufacturers Hyundai and Kia Motors, placing No. 71 and No. 80 respectively.

Despite Samsung’s plunge in smartphone sales this year, its brand value saw a 19 percent increase from 2013 and is now valued at $35 billion. The tech giant even bumped one spot ahead of its ranking in Forbes’ 2013 list. Apple, brand valued at $124.2 billion, also experienced a 19 percent increase over the past year.

Hyundai and Kia also made leaps on Forbes’ chart. While Hyundai rose 10 spots from its previous rank with a brand value of $7.8 billion, Kia made the Top 100 for the first time with a brand value of $6.9 billion.

Following Apple, the top five most valuable brands were Microsoft, Google, Coca-Cola and IBM.  You can view the full list here.

Photo courtesy of Tech Trends Diary.

Tuesday's Link Attack: Roy Choi, 2NE1, Samsung

Street Food Guru Roy Choi on Sunny Spot, Food Trucks, Kogi & More
The Daily Beast

Food-truck godfather Roy Choi, the man behind the craze that’s swept the country, tells Jace Lacob about his new Caribbean roadside eatery Sunny Spot—and how embracing street food and putting aside our Western concepts of dining can save society.

2NE1 performs for 2,000 fans at New York’s Times Square

2NE1 has stolen the hearts of 2,000 American fans with their live performance at Times Square in New York. The girls were recently deemed as the ‘2011 Best New Band in the World‘, and so to celebrate, they held a concert at the MTV studio downtown.

Broadcast and streamed to fans worldwide, 2NE1 was ecstatically welcomed by thousands of New York fans.

LAPD probes racist graffiti at Korean church fire scene
Los Angeles Times

Los Angeles police Monday night were investigating racist scrawls left with a marker and baby powder at a Korean church where a small fire broke out earlier in the day.

Officers initially responded to a possible burglary call at the Valley Korean Central Presbyterian Church in North Hills and found a toaster oven on fire in one of the buildings on the property, a law enforcement source told The Times.

Racial epithets were scrawled with a marker pen on the walls and written with baby powder on the floor of the building, according to the source, who asked not to be named because the investigation is ongoing.

Party Crasher! Hyundai is headed upmarket
Los Angeles Times

But now Korean automaker Hyundai seems set to crash the luxury party. Hyundai’s first full-size luxury sedan, the Genesis, was released stateside in 2008. The company followed up with the overtly opulent and even larger Equus model two years later. Even Hyundai’s corporate cousin, Kia (Hyundai has part-owned Kia since 1998) is getting in on the act. Kia’s unveiling of its Maserati-esque GT Concept coupe at last month’s L.A. Auto Show is a fairly obvious signal that it, too, harbors upscale ambitions.


S.Koreans go mass-market, online for luxury goods

Sixty years ago, war-torn South Korea was one of the poorest countries in the world. Now it is the world’s 13th largest economy and a magnet for luxury goods, prying open the wallets of its wealthy people as well as tourists.

Pierpont Inn owner files for Chapter 11 bankruptcy protection
Ventura County Star

The owner of the Ventura Pierpont Inn has filed for Chapter 11 bankruptcy protection a year after signs of trouble emerged at the historic property.

Millions of dollars in debt, Grace S. Ahn filed for bankruptcy protection Nov. 25. Ahn is the trustee of The Ahn Family Trust, which bought the inn and spa in spring 2009.

Appeals panel hears new science about arsons that could free man
Fire Engineering

On Monday, a federal appeals court wrestled with Lee’s case – specifically, whether he should be given a new hearing to present evidence about the changed understanding of how fires burn, and whether he should be freed outright.

Defense attorney Peter Goldberger argued that Lee had been convicted only because of the testimony of fire investigators in Monroe County, and that their findings would not hold up today.

22-year-old becomes youngest mayor in O.C., probably the state
Los Angeles Times

Jeremy Yamaguchi still lives at home, is active in the Boy Scouts and voted for the very first time just a few years ago.

He’s also -– at the ripe age of 22 -– the youngest mayor in Orange County, and perhaps the state, the Orange County Register is reporting.

Yamaguchi was named mayor of Placentia last week, the youngest person to hold the post in the city’s 85-year history. He was elected to the council when he was 19, serving alongside council members who’d known him since he was in grade school. He was the top vote-getter in that election.

The Cal State Fullerton senior is set to take finals this week, the LA Times reported.

The Korean girlfriend gift guide

Visiting Supernormal, Cheongdam-dong boutique located right off the main “luxury street” is like entering a young, very rich, very stylish celebrity’s walk-in closet.

Fashionably daring Korean celebs such as 2NE1, Choi Ji-woo and Lee Hyori frequent the relatively small store to stock up on the latest in interesting fashion, while Japanese travelers also descend in small groups on the weekends.

Since anything in the shop has already been through extremely fashion-conscious screening, we consulted the Supernormal experts about putting together a fabulous girlfriend gift guide. Here are 10 unique gifts for the impossible-to-please, impeccably stylish ladies out there.

Samsung Was the Talk of Seoul, More than Usual, After Dealing With Hyundai
Wall Street Journal

Samsung has been the talk of the town on Tuesday for two reasons: the decision announced Monday to sell a big stake in an important affiliate to a Hyundai (yes Hyundai!) company and the list released Tuesday of annual promotions throughout the 60-plus Samsung companies.

As South Korea’s largest business group, Samsung is always the subject of a lot of attention, of course. But Tuesday’s chatter was particularly huge.


Wednesday's Link Attack: Kim Jong-un, World Cup, Wonder Girls

Kim Jong-un ‘Masterminded Attacks on S.Korea’
Chosun Ilbo

A North Korean document supports the conclusion that North Korea attacked the Navy corvette Cheonan and Yeonpyeong Island last year to whip up domestic support for the succession of leader Kim Jong-il’s son, Jong-un.

The document, which the Chosun Ilbo obtained from a source in China on Tuesday, claims that Kim junior was deeply involved in both attacks. Titled “Lecture Materials,” the document was apparently drawn up for military propaganda officers early this year.

Hollywood Blockbuster About DMZ in Pipeline
Chosun Ilbo

A multi-million-dollar blockbuster is being produced featuring Seoul and the demilitarized zone that separates the two Koreas. The Seoul city government said on Monday that CJ Entertainment and Di Bonaventura Pictures have agreed to work jointly on a science fiction movie called “DMZ Project” and are now in the second stage of writing the scenario for the flick.

Korean Author Debuts in English With Popular Novel
AP via ABC News

Here’s an article about Korean novelist Kyung-Sook Shin, whose book Please Look After Mom is the first Korean novel to make the New York Times bestseller list.

On a recent day in New York, Shin discussed, through her translator, the popularity of the novel and its universal themes of mother and child, and the gradual realization that all our moms actually have a life outside the family and are women with thoughts and desires.

N. Korea Kim’s sister ‘treated in Russia’
AFP via Google News

The influential sister of North Korean leader Kim Jong-Il is believed to have received medical treatment in Russia after disappearing from public view for two months, according to a report.

Kim Kyong-Hui, a key influence on the communist leader’s youngest son and heir apparent Kim Jong-Un, was spotted by South Korean tourists at Moscow airport early last month walking with a stoop, the Yonhap news agency reported.

Let us be the first to welcome our new Korean overlords

Automobile blog Jalopnik discusses Korea’s rapidly-growing presence in the U.S. car market.

Through the first seven months of 2011, Hyundai and Kia have sold more vehicles to Americans than all European automakers combined, and are growing faster than any other automaker. Here’s how South Korea’s automakers have the rest of the world on the run.

Korea Face Rocky Road to World Cup Finals
Chosun Ilbo

The road to the 2014 World Cup in Brazil is going to be tougher for the Korean national soccer team as changes to the group-stage format mean it must either overcome several strong opponents from the Middle East or square off against Australia or Japan in the early group matches.

The legend that is Lee

Here is a long profile on Lee Young-pyo, the recently retired South Korean soccer superstar.

Now 34, Lee was still a student in 1999 when he was first called to the South Korean national team to face Mexico at the Olympic Stadium, just across the Han River, still swollen from the previous week when the worst rain for a century caused chaos in the capital. It was the first of 127 appearances that spanned 12 years and three World Cups and, he says, one of his proudest moments. As you can imagine in a career that also included stints with PSV Eindhoven, Tottenham Hotspur and Borussia Dortmund there are others.

Chino Hills woman dies in freeway crash
Inland Valley Daily Bulletin (Calif.)

A 43-year-old Chino Hills woman died Sunday after the vehicle she was traveling in crossed an open center divider for unknown reasons on the northbound 15 Freeway and was struck by another vehicle headed south.

Paramedics pronounced Jae Hyun Cho dead at the scene on the freeway about six miles north of Mountain Pass (Baily Road) and 14 miles from Primm, Nev., after the 9:50 a.m. crash, according to a San Bernardino County coroner’s news release. Cho’s husband, Danny Cho. drove the 2005 Toyota 4-runner where she was the front passenger.

The library where you can borrow a person

Inspired by a quirky idea that started out in 2000 in Denmark at the Roskilde Festival, a group of young people have organized Singapore’s first Human Library.

The ‘books’ include an alternative healing practitioner, members of the Singapore Contemporary Young Artists, a member of the Singapore Association for the Deaf, a poet, parkour enthusiasts, as well as a rural development social worker.

Wonder Girls Cover B.O.B. and Bruno Mars

Thousands and thousands and thousands of you came to Billboard.com in recent weeks to vote on which song Korean pop sensations Wonder Girls should play for their Mashup Monday cover. It was close, but B.o.B and Bruno Mars’ hip-hop/R&B-tinged “Nothin’ On You” won with 47% of the vote, narrowly beating out poppy Miley Cyrus’ “Party In The U.S.A.” which got 43%.