Cool Eats: ESPN Match Truck
Author: Eugene.Kim
Posted: June 24th, 2010
Filed Under: BLOG
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GOOAALLLLL!! Combining two of my favorite things, ESPN’s Match Truck is a complete win. And with the trucks parked in L.A. and New York, international street food and football can be enjoyed on both coasts.

ESPN partnered with Roy Choi of L.A.’s legendary Kogi BBQ Truck to devise an international menu of snacks inspired by the nations in the tournament. For only a few bucks fans can chow down on Tortilla Espanola, Lamb Gyros, Kogi Ketchup Sliders, Yaki Mandoo Dumpings, among many other delicious items, while watching their favorite team on a large 55″ HD LCD monitor that is bolted down on top of the truck. Continue Reading »

The Korean Fusion Revolution
KoreAm
Author: KoreAm
Posted: October 25th, 2009
Filed Under: July 2009 , THE DISH
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Bulgeogi pizza? Why not?

By Michelle Woo

When the Kogi BBQ truck first rolled into Los Angeles earlier this year, introducing the universe to their now-famous Korean tacos, the hungry masses went wild. And why not?
Tacos? Good.
Korean marinated meats? Good.
Together? Goooood.

Now everyone’s talking  about “Korean fusion” dishes. We’re ambivalent about the descriptor, but love how our very own ingredients are making their way into the bellies of mainstream America. Here are the latest edibles that have been Korean-ized. What will be next?

PIZZA


Tired of pepperoni and olives?
Los Angeles’ Mr. Pizza Factory (3881 Wilshire Blvd., 213-738-0077) serves up bulgeogi pizza, a slather of marinated beef, along with potatoes, bacon, sour cream and chives on top of a greasy pie. The dish hasn’t gotten great reviews, so hopefully the innovators at California Pizza Kitchen (www.cpk.com) will fare better. They’ve created a Korean-style barbecue pizza, which has yet to hit the menu.

BURGERS


We’ve all taken leftover galbi or bulgeogi from dinner and shoved it into a bun for lunch the next day. Now, restaurants are making money off this wondrous carb and protein combination.
For the time crunched (or just plain lazy), there’s the bulgeogi burger at Burger Housein Houston (9247 Gulf Freeway, 713-910-1567). For about $4.50, you get some meat slapped on some bread, just like you’d make at home.

HOT DOGS


Koreans and hot dogs go way back. Budae jjigae, anyone? But hot dogs topped with more meat?
Now that’s something new (and slightly disgusting). Carnivores can get their fix at New York Hot Dog and Coffee (245 Bleecker St., 917-388- 2608) which offers regular beef dogs topped with bulgeogi or grilled chicken sausages crowned with Korean marinated chicken.

STEWS


Top KA chefs are Korean-ifying their soupy creations with the ingredients they grew up with.
At Joulein Seattle (1913 N. 45th St., 206-632-1913), Rachel Yang’s pot-au-feu with sweet soy broth is a twist on galbijjim.
At 610 Magnolia (610 W. Magnolia Ave., 502-636-0783) in Louisville, Ky., Edward Lee is known to slip gochujang into his stews and cassoulets.
And David Chang of New York’s Momofuku makes a mean kimchi stew—a mingling of braised kimchi, shredded pork and rice cakes in a rich pork broth. Mmm, mmm good.

Kogi By the Numbers
KoreAm
Author: KoreAm
Posted: July 1st, 2009
Filed Under: FEATURED ARTICLE , July 2009
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By Janice Jann

$2: cost of a Kogi taco

9: hours it takes to prepare for a day’s rounds

500: pounds of meat prepared each day

50 to 60: pounds of onions peeled each day

5: minutes it takes to make a Kimchi Quesadilla, the most complex dish

3 p.m.: time the trucks go out for the day

300 to 800: average number of people who wait in line

33,185 (and counting!): Twitter followers

At least one blatant knockoff (that’s you, Calbi BBQ)

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